Rootwords, The World Citizen Rapper, is back with the visuals for The Box, shot here in New York City. Rootwords made the trip here for the CMJ Music Festival last October and took the chance to tell the world that he won’t be contained. He won’t be a slave to society. He won’t conform to what society thinks is right. Again, the word RESPECT is graciously floated around with his name. His début album, The Rush (featured here), is a tirade of clever wordplay which garners our love from NY to Switzerland. Like a true newcomer, Rootwords makes cameos all over the city, including DUMBO is Brooklyn & the tops of a few notable skyscrapers. Shout out to this talented artist. We hope to see you back in the states soon.