Boston-bred cousins E’Flash and Vee Knuckles are N.B.S., presenting the Theo Santo-directed music video for “Fresh Air”, the new music video filmed in Bogota, Colombia. “Fresh Air” appears on Swissvets: Hot Dogs to Swiss Francs, N.B.S.’ new album out now on Empire Music, the Swiss record label led by CEO Matthieu “MDB” Siegenthaler whose team is responsible for releases with KRS-ONE, Delinquent Habits, JC of Bad Boy South, German rap star Kool Savas and more. The “Fresh Air” clip comes on the heels of the video for first single “Seven” (watch). Recorded in a one-week period in Switzerland, Swissvets is produced by Swiss producers JAKEBEATZ and DJ Tray, and features a guest appearance from Blaqpoet, Miilkbone, Red Eye and GQ Nothing Pretty.
DJ Tray is an Empire in-house music producer and has worked with Saigon, Cappadonna, Tragedy Khadafi, Sonny Seeza of ONYX and more. JAKEBEATZ is head of the label PW Records and is often referred to as the Godfather of Swiss rap. “If you listen to the words in the song ‘Fresh Air’ you might feel more appreciative when you wake up in the morning, stretch, and breath another breath of fresh air!” they say regarding the new track. “Although life can be stressful, unfair, and discouraging at times, just remember your situation could always be worse. So basically we are saying we all have our day to leave the earth in the physical, as some of our loved ones already have, while hoping someday we will reunite when it’s our turn to go. So by having faith and giving thanks to the creator, all will be just fine in the end.” Swissvets: Hot Dogs To Swiss Francs is out now on iTunes.